Student Challenges

• SCHOTT Student Challenge 2016 „Glass goes digital‟
  02/16 – 04/16
  • Winner team for developing a digital strategy throughout the customer journey
    (Customer-, Sales- and Channel strategies)
  • Final presentation and 3-day workshop at SCHOTT AG
• McKinsey Marketing Challenge 2016
  06/16
  • Commitment of a practical case study of a marketing strategy from a global player
  • Getting to know necessary work steps within brand strategy projects and their respective
    strategic marketing instruments