Blog

June 30 olivia-paucker Comments Off on

Internships

  • Brand Management, GlaxoSmithKline Consumer Healthcare GmbH
    04/17 – now

    • Support of product launch/relaunch activities as well as conception of point of sale promotions
    • Independent arrangement and execution of marketing mix projects digital and non-digital
    • Collaboration with internal stakeholders as sales and category management as well as external
      agencies
  • Global Key Account Management, BASF SE
    08/16 – 11/16

    • Development of new business strategies for Marketing and Sales activities in the department of global Personal Care and Home Care products for strategic B2B partners
    • Definition and conclusion of brand competitors and brand position in respective main markets
      of B2C brands with help of specialised statistic software
    • Analysing brand identity, claims and differentiation of competing brands mainly in USA, China
      and Europe
  • Tutor for the lecture „Marketing and Distributive Trade“, University of Mainz
    10/15 – 03/16

    • Focus on strategic concepts and the operational implementation within Marketing and Sales,
      for example analysing and approaching consumer behaviour, developing brand positioning
      and evaluating product management strategies
    • Prepare and perform weekly exercises for students
    • Contact person for students
  • Sales & Distribution, Lufthansa Group
    08/15 – 11/15

    • Arrangement, performance and evaluation of sales projects
    • Full support of operational tasks in customer relations
    • Maintenance and further development of databases
  • Recruiting & Employer Branding, Ferrero Germany GmbH
    09/13 – 01/14

    • Support of internal Employer Branding, e.g. conception of a TOP 100 Meeting for innovation management
    • Support of the whole recruiting process regarding Accessment Center and candidate choices
  • Strategic- and Organizational consulting agency, Clockwise Consulting GmbH
    03/13 – 04/13

    • Conduction of market- and competitor analysis for companies
    • Development of a concept forthe purposes of innovation boost
  • Human Resources, Cash Payment Solutions GmbH
    08/12 – 10/12

    • Support of the recruiting team
    • Developing a concept for personell development paths