Education

• B. Sc. in Business Management

  2014 - 2017
  • University of Mainz
  • Focus on: Marketing and Management
  • Final GPA: 1,6 (A-)

• B.Sc. in Psychology

  2010 - 2014
  • University of Trier
  • Focus on: Consumer Psychology and Business Economics
  • Final GPA: 1,7 (B+)

• Internships

  • Brand Management, GlaxoSmithKline Consumer Healthcare GmbH 04/17 - now
    • Support of product launch/relaunch activities as well as conception of point of sale promotions
    • Independent arrangement and execution of marketing mix projects digital and non-digital
    • Collaboration with internal stakeholders as sales and category management as well as external agencies
  • Global Key Account Management, BASF SE 08/16 - 11/16
    • Development of new business strategies for Marketing and Sales activities in the department of global Personal Care and Home Care products for strategic B2B partners
    • Definition and conclusion of brand competitors and brand position in respective main markets of B2C brands with help of specialised statistic software
    • Analysing brand identity, claims and differentiation of competing brands mainly in USA, China and Europe
  • Tutor for the lecture „Marketing and Distributive Trade“, University of Mainz 10/15 - 03/16
    • Focus on strategic concepts and the operational implementation within Marketing and Sales, for example analysing and approaching consumer behaviour, developing brand positioning and evaluating product management strategies
    • Prepare and perform weekly exercises for students
    • Contact person for students
  • Sales & Distribution, Lufthansa Group 08/15 - 11/15
    • Arrangement, performance and evaluation of sales projects
    • Full support of operational tasks in customer relations
    • Maintenance and further development of databases
  • Recruiting & Employer Branding, Ferrero Germany GmbH 09/13 - 01/14
    • Support of internal Employer Branding, e.g. conception of a TOP 100 Meeting for innovation management
    • Support of the whole recruiting process regarding Accessment Center and candidate choices
  • Strategic- and Organizational consulting agency, Clockwise Consulting GmbH 03/13 - 04/13
    • Conduction of market- and competitor analysis for companies
    • Development of a concept forthe purposes of innovation boost
  • Human Resources, Cash Payment Solutions GmbH 08/12 - 10/12
    • Support of the recruiting team
    • Developing a concept for personell development paths

• Student Challenges

  • SCHOTT Student Challenge 2016 „Glass goes digital‟ 02/16 - 04/16
    • Winner team for developing a digital strategy throughout the customer journey
      (Customer-, Sales- and Channel strategies)
    • Final presentation and 3-day workshop at SCHOTT AG
  • McKinsey Marketing Challenge 2016 06/16
    • Commitment of a practical case study of a marketing strategy from a global player
    • Getting to know necessary work steps within brand strategy projects and their respective
      strategic marketing instruments

• Extracurricular Commitments

  • Member of communicate e.V. for Marketing and Media at University of Mainz, includes the organization of business presentations and marketing related topic events for students
    04/16 - today
  
  
  • Member of the student consultancy contact & cooperation e.V. at University of Trier, included operative and strategic work on business projects with partners as KMPG AG and Bitburger Braugruppe GmbH
    04/12 - 08/13
  
  
  • Member of the DAAD „Europe-goes-to-school‟-Project team in Trier to strengthen european soli-
    darity and faciliate intercultural sense to German pupils
    03/11 - 09/13
  
  
  • Guardian of Chinese and British exchange students in the context of the university Buddy Pro-
    gram, included welcome and caring regarding academic and personal life
    10/11 - 10/12
  
  
  • Member of DIBZ and participation of workshops for idea management to support young people
    with projects towards a more sustainable world
    10/11 - 03/12
  
  
  • Volunteering in a dementia group at „Vereinigten Hospitien‟ Trier
    05/11 - 09/11